Local offices
On-ground representatives in 11 countries.

OUR STORY - Get to Know Us

Since our inception in 2019, the company in a short time has evolved to become one of the leading IT Infrastructure and Security distributors in the Middle East and Africa (MEA) region.

Today, we are one of the largest businesses within the Group with a turnover exceeding USD 100 Million in 2024. In addition, Tech First Group has become the most valued channel for our multinational vendors and resellers, encompassing the passion and commitment to maintaining the highest levels of service to our Vendors and Business Partners.

The planned rapid expansion with a commitment to service excellence has positioned TFG as the resellers’ first choice for sourcing IT products and solutions. Our expansive knowledge of the ICT industry and the bio culture diversity of our workforce enables TFG in providing end-to-end innovative technology & professional solutions and services to our customers. This is largely due to a vast product portfolio that consists of the world’s leading IT brands and a committed team geared to drive the adoption of next-generation technologies across the region.

ABOUT TECH FIRST GROUP

Assisting businesses in maximizing the value of the technology they create, sell or use.

Tech First Group (TFG) is MEA’s best skilled & strong emerging Value-Added Distributor. We generate demand and grow a net-new business by having access to in-home accounts of our strategic channel relationships, which our new but best-of-the-breed senior leadership inherited, and we leverage that to vendor advantage.

We help businesses maximize the value of the technology they make, sell, or use. TFG is a true value-added distributor that offers Gartner leading solutions/technologies across unified communications, unified collaboration, audio-visual, infrastructure, and cyber security solutions. With its vast regional infrastructure and focus on next-generation technology solutions, TFG enables business partners to operate more efficiently and successfully in the markets they serve.

TFG magnifies the value of its experience and direct touch accounts with thousands of resellers, partners, and system integrators by doing the much-needed sales, presales & post-sales investment on the ground to generate demand and grow business.

TFG is trusted in the market to provide end-to-end support to our partners and customers, due to its local sales operations and representatives across 10+ countries in MEA, with local warehousing, and innovation centers.

Mission

Value Generation through Differentiation and to be the partner of choice for our Vendors, Integrators & Consultants.

Strategy

TFG core strength is loyal bonding with top resellers and access to their home accounts that TFG uses to the vendor’s advantage.

We deploy the high-touch TAS concept in line with vendor strategy.

Our Vision

To be the enabler of vendor strategy within the Technology Value Chain, applying insights, service quality, and innovation to create growth in partner relationships through our local entities with sales, presales & support teams!

We endeavor to distinguish ourselves with a goal and our three pillars:

Our People

Our people are our most important assets.

We are extremely invested in the development of our management, technical, support, and sales personnel through internal as well as External Coaching and Development.

Our Agility and Go-to-Market

We consciously try to be ahead of business trends. Our speed to market coupled with the ability to adapt to ongoing technological advancements is the key to our success.

Our Philosophy

Our customer-centric approach is based on the R.O.T.I. (Return on Time Invested) the principle is the drive behind establishing long-standing partnerships with our clients.

Our philosophy of flawless execution is our key differentiator in the market.

OUR GEOGRAPHIC FOOTPRINT - Warehousing & Regional Presence

MIDDLE EAST