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Product Sales Manager - Radio Communications & Physical Security.

Dubai - United Arab Emirates

Job Type


About the Role


Product Sales Manager Radio Communication & Physical Security

Tech First Gulf is MEA’s best skilled & strong emerging Value-Added Distributor. We are looking for an experienced Product Sales Manager for Radio Communication & Physical Security

Primary Responsibilities Include
Sales: Country Sales/ Area Sales/ Channel Sales/ Distribution Sales.
Qualify, propose, and manage: Distributors, Integrators and VARs (Value Added Resellers) as appropriate in the region.
Oversee and manage the sale of the company’s products and services within the specified territory.
Achieve targeted revenue & GP Margin.
Possess an expertise in designing and delivering a robust, reliable and scalable IT Infrastructure that meets client’s current and planned requirements.
Work closely with the pre-sales team to make sure best promotions, offers, and deals and quality are being given to existing and prospective partners.
Cost estimation and quotations and negotiations.
Drive channel sales by developing relationships and evangelizing solutions with channel partners sales teams.
Conduct quarterly business reviews and monthly pipeline reviews with channel partners.
Vendor Management through Technology Partner Management for solution building.
Technology requirements:
Radio Communication: Radio Frequency, UHF, VHF, TETRA, Broadband Push-to-Talk service, Rugged LTE Terminals, Professional Mobile Radios & Network Infrastructure.

Physical Security & Infrastructure: CCTV, Access Controls, Public Address Systems, Intrusion Detection, Video Management Systems, and related products.
Identify and execute joint marketing programs to create new sales opportunities.
Set short-term and long-term sales strategies.
Have direct contact and relationships with key partners in the territory.
Develop, maintain, and grow relationships with contractors & consultants.
Actively and successfully manage the sales process through lead generation; credentials pitch; asking questions; solution pitch; negotiation; close the deals.
Continually assess the ROI of all sales activities in the assigned country.
Effective use of CRM tools for maintenance of accounts, account planning, forecasting and customer marketing records. Ensure CRM is up to date.
Attend tradeshows and professionally participate in booth duty within the company’s booth at various marketing events.


Qualifications and requirements:

  • Degree/Diploma in Electronics/Electrical Engineering

  • Must have at least 5 + years sales experience in security solutions.

  • Excellent communication skills in English & Arabic (preferred).

  • Physical security experience (hardware and/or software).

  • Experience working with in-direct sales/ channel strategies and initiatives.

  • UAE Driving License.

  • Solid understanding of commercial transactions and sales business.

  • Have sold and provided solutions for numerous business and technical clients.

  • Strong written, project management and technical aptitude skills are essential.

  • End user sales experience mandatory.

  • Retail, Financial and Commercial Industrial sales experience is a plus.

  • Demonstrated skills and abilities in collaborative efforts with experience in team/project-oriented activities.

  • Demonstrated ability to act independently upon information and make decisions that achieve optimal results.

About the Company

Tech First Gulf is MEA’s best skilled & strong emerging Value-Added Distributor. We generate demand and grow a net-new business by having access to in-home accounts of our strategic channel relationships which our new but best of the breed senior leadership brought inherited and we leverage that to vendor advantage.

Tech First Gulf (TFG) helps businesses maximize the value of the technology that they make, sell or use. TFG is a true value-added distributor that offers Gartner leading solutions/technologies across unified communications, unified collaboration, audio-visual, infrastructure and cyber security solutions. With its vast regional infrastructure and focus on next-generation technology solutions, TFG enables business partners to operate more efficiently and successfully in the markets they serve.

TFG magnifies the value of its experience and direct touch accounts with thousands of resellers, partners, and system integrators by doing the much-needed sales, presales & post-sales investment on the ground to generate demand and grow business. TFG is trusted in the market to provide end-to-end support to our partners and customers, due to its local sales operations and representatives across 10+ countries in MEA, with local warehousing, and innovation centres.

We have built our business around one simple truth: to win and keep customers/partners, you have to genuinely care about solving their problems.

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