About the Role
Seeking an experienced and dynamic Country Manager for Ethiopia to oversee and lead our operations in the region. The ideal candidate will have a proven track record in managing business operations, establishing strategic partnerships, and driving growth initiatives within the Ethiopian market.
Candidate must have min 15+ years experience in engaging and managing channel partner in the region
This job profile reflects the elevated responsibilities and qualifications expected of a Channel Partner Manager with 15 years of experience, focusing on strategic leadership and the ability to drive significant business growth through effective channel management.
Managing existing partners and increasing our share of Wallet, Onboarding new Partners and system integrators, Promoting TFG - AV PL to non AV Partners
Sound knowledge of AV business and the trends in industry.
Experience in engaging with end users will be an added benefit.
Country Manager position with Channel Partner background.
Strategic Partnership Development: Formulate and execute a comprehensive channel strategy aligned with the company's overall business objectives.
Identify and cultivate strategic partnerships that contribute to the long-term growth and success of the organization
Build and maintain strong, long-term relationships with key channel partners, distributors, and other stakeholders
Act as a trusted advisor to partners, providing strategic guidance and fostering collaboration.
Lead the expansion of the channel network by identifying and onboarding new partners that complement the company's market positioning.
Evaluate potential partners based on their capacity, capabilities, and strategic fit.
Develop and implement strategies to drive revenue growth through channel partners.
Set ambitious sales targets and work collaboratively with partners to achieve and exceed them.
Collaborate with marketing teams to design and implement joint marketing campaigns, promotions, and other initiatives to drive product awareness and demand through channels.
CRM regular sales funnel update
Knowledge on Cyber Security, Infrastructure & ELV partners
Candidate should be preferably from the AV industry
Bachelor's or Master's degree in business, marketing, or a related field.
15+ years of experience in channel management, partner development, or a related role.
Proven leadership skills with a track record of building and managing successful channel teams.
Strong negotiation, strategic planning, and problem-solving skills.
In-depth knowledge of the Ethiopian market and business landscape.
Excellent communication and presentation skills.
About the Company
Tech First Gulf is MEA’s best skilled & strong emerging Value-Added Distributor. We generate demand and grow a net-new business by having access to in-home accounts of our strategic channel relationships which our new but best of the breed senior leadership brought inherited and we leverage that to vendor advantage.