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BU Manager - Cybersecurity

Dubai - United Arab Emirates

Job Type

Full Time



About the Role

Seeking a dynamic Business Unit Manager - Cybersecurity to lead and oversee cybersecurity initiatives. The ideal candidate will have a strong background in cybersecurity management and strategic business planning.


  • As the Business Unit Head for Cyber Security in the MEA region, you will drive the strategic vision and operational excellence of our cyber security distribution business.

  • This role requires a dynamic leader with a deep understanding of the cyber security landscape and a proven track record in driving growth within the distribution sector.

  • Develop and implement comprehensive plans to expand our cyber security distribution footprint in MEA.

  • Communicate a clear vision, set goals, and ensure effective execution of strategic initiative.

  • Identify and foster relationships with key partners, vendors, and stakeholders in the cyber security ecosystem.

  • Evaluate market opportunities to drive sustainable business growth.

  • Oversee the entire product lifecycle, from selection and procurement to distribution, ensuring alignment with market demands and compliance requirements..

  • Collaborate with vendors to optimize product offerings and maintain a competitive edge.

  • Lead the development and execution of sales and marketing strategies, including pricing, promotions, and channel development.

  • Work closely with the sales team to identify target customers and maximize revenue.

  • Build and lead a high-performance team, providing guidance and support to achieve business objectives.

  • Foster a collaborative and results-driven culture within the cyber security business unit.

  • Represent the cyber security business unit in relevant forums and events.

  • Develop and manage the budget for the cyber security business unit, ensuring optimal resource allocation.

  • Monitor financial performance, analyze variances, and implement corrective measures as necessary.

  • Meeting vendor Revenue Targets across all regions, Certification requirements for sales / presales, trade compliance policies, Rebate Structure, Discount Guidelines vendor wise.

  • Ensure adherence to relevant regulations and industry standards.

  • Conduct quarterly business reviews and monthly pipeline reviews with channel partners.

  • To ensure assigned Revenue / GP Targets are being met monthly, quarterly and yearly basis.

  • Overlook daily activities update and weekly submit sales commit on CRM.

  • Complementing Vendor & solution offering  , Bundle/Acquisition offerings, Upsell & align other product.

  • Ensure effective  use of CRM tools for maintenance of accounts, account planning, forecasting, and customer marketing records.

  • Map key managed partners and drive number with them on strategic grounds.

  • Conduct QBRs every Quarter to review each region performance, analytical reports to be prepared.

  • Cultivate and maintain strong relationships with customers, partners, and industry associations.

  • Relevant experience with distributed teams in branch offices.

  • Leadership skills together with excellent interpersonal, communication & organizational skills.

  • Strong analytical skills and able to interpret information from numerous sources to prepare and present reports.

  • Detail-oriented and able to find focused solutions to business problems.

  • passion for Service Improvement.

  • Bachelor's degree in Business or IT; Master's degree or relevant certifications (e.g., CISSP, CISM) preferred.

  • Proven leadership experience in cyber security or technology distribution.

  • In-depth knowledge of cyber security trends, products, and market dynamics.

  • Exceptional communication, strategic planning, and interpersonal skills.

About the Company

Tech First Gulf is MEA’s best skilled & strong emerging Value-Added Distributor. We generate demand and grow a net-new business by having access to in-home accounts of our strategic channel relationships which our new but best of the breed senior leadership brought inherited and we leverage that to vendor advantage.

Tech First Gulf (TFG) helps businesses maximize the value of the technology that they make, sell or use. TFG is a true value-added distributor that offers Gartner leading solutions/technologies across unified communications, unified collaboration, audio-visual, infrastructure and cyber security solutions. With its vast regional infrastructure and focus on next-generation technology solutions, TFG enables business partners to operate more efficiently and successfully in the markets they serve.

TFG magnifies the value of its experience and direct touch accounts with thousands of resellers, partners, and system integrators by doing the much-needed sales, presales & post-sales investment on the ground to generate demand and grow business. TFG is trusted in the market to provide end-to-end support to our partners and customers, due to its local sales operations and representatives across 10+ countries in MEA, with local warehousing, and innovation centers.

We have built our business around one simple truth: to win and keep customers/partners, you have to genuinely care about solving their problems.

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